{"title":"MOST POPULAR","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDiscover the most popular styles of the moment.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBe inspired or rediscover old favourites. Here you'll find our best-selling organic T-shirts, trousers, jeans and much more.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAll products are responsibly produced and 90% of our collections are made from certified materials, including GOTS \u0026 Tencel.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"ludmilla-ss-tee-t-shirts-black-1","title":"Ludmilla O-Neck - Black","description":"\u003cp\u003eAt Basic Apparel, we understand the necessity of a simple t-shirt, which is why we designed the Ludmilla O-neck! It's made from 96% soft organic cotton and 4% elastane, and it's GOTS certified. Style it with everything from jeans to suit trousers or with the matching Ludmilla Leggings. Please note that the product measurements are smaller than usual due to the tight fit. However, the stretchy fabric means you should still order your usual size.\u003cbr\u003e\u003cbr\u003e• Ribbed fabric\u003cbr\u003e• Close-fitting with stretch\u003cbr\u003e• Rounded neckline\u003cbr\u003e• Produced in Turkey\u003cbr\u003e\u003cbr\u003eXS: Chest width: 72 cm, Length: 59 cm\u003cbr\u003eS: Chest width: 76 cm, Length: 60 cm\u003cbr\u003eM: Chest width: 80 cm, Length: 61 cm\u003cbr\u003eL: Chest width: 84 cm, Length: 62 cm\u003cbr\u003eXL: Chest width: 88 cm, Length: 63 cm\u003cbr\u003eXXL: Chest width: 94 cm, Length: 63 cm\u003cbr\u003eXXXL: Chest width: 100 cm, Length: 63 cm\u003c\/p\u003e\u003cp\u003eStyle no.: BA146-10\u003cbr\u003eColour: Black\u003cbr\u003eQuality: 96% Cotton (Organic), 4% Elastane\u003cbr\u003eWashing instructions: We always recommend 30 degrees - let's make the planet a better place!\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":42925423329431,"sku":"BA146-10\\001\\XS","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":50328187404625,"sku":"BA146-10\\001\\S","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":50328187437393,"sku":"BA146-10\\001\\M","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":42925423427735,"sku":"BA146-10\\001\\L","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":50553204146513,"sku":"BA146-10\\001\\XL","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"2XL","offer_id":50328187470161,"sku":"BA146-10\\001\\2XL","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"3XL","offer_id":51149315834193,"sku":"BA146-10\\001\\3XL","price":399.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/7793\/files\/Ludmilla_O-Neck-T-shirts-BA146-10-001_Black.jpg?v=1765544710"},{"product_id":"ludmilla-ss-o-neck-t-shirts-light-grey-mel","title":"Ludmilla O-Neck - Light Grey Mel.","description":"\u003cp\u003eAt Basic Apparel, we understand the necessity of a simple t-shirt, which is why we designed the Ludmilla O-neck! It's made from 96% soft organic cotton and 4% elastane, and it's GOTS-certified. Style it with anything from jeans to suit trousers or with the matching Ludmilla Leggings. Please note that the product measurements are smaller than usual due to the tight fit. However, the stretchy fabric means you should still order your usual size.\u003cbr\u003e\u003cbr\u003e• Ribbed fabric\u003cbr\u003e• Close-fitting with stretch\u003cbr\u003e• Rounded neckline\u003cbr\u003e• Produced in Turkey\u003cbr\u003e\u003cbr\u003eXS: Chest: 72 cm, Length: 59 cm\u003cbr\u003eS: Chest: 76 cm, Length: 60 cm\u003cbr\u003eM: Chest: 80 cm, Length: 61 cm\u003cbr\u003eL: Chest: 84 cm, Length: 62 cm\u003cbr\u003eXL: Chest: 88 cm, Length: 63 cm\u003cbr\u003eXXL: Chest: 94 cm, Length: 63 cm\u003cbr\u003eXXXL: Chest: 100 cm, Length: 63 cm\u003c\/p\u003e\u003cp\u003eStyle no.: BA146-10\u003cbr\u003eColour: Light Grey Mel.\u003cbr\u003eQuality: 96% Cotton (Organic), 4% Elastane\u003cbr\u003eWashing instructions: We always recommend 30 degrees - let's make the planet a better place!\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":46691674325329,"sku":"BA146-10\\318\\XS","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":46691674358097,"sku":"BA146-10\\318\\S","price":399.0,"currency_code":"DKK","in_stock":false},{"title":"M","offer_id":46691674390865,"sku":"BA146-10\\318\\M","price":399.0,"currency_code":"DKK","in_stock":false},{"title":"L","offer_id":46691674423633,"sku":"BA146-10\\318\\L","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":46691674456401,"sku":"BA146-10\\318\\XL","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"2XL","offer_id":46691674489169,"sku":"BA146-10\\318\\2XL","price":399.0,"currency_code":"DKK","in_stock":true},{"title":"3XL","offer_id":47745178829137,"sku":"BA146-10\\318\\3XL","price":399.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/7793\/files\/Ludmilla_O-Neck-T-shirts-BA146-10-318_Light_Grey_Mel..jpg?v=1776343499"},{"product_id":"raja-tee-t-shirts-black","title":"Raja Tee - Black","description":"\u003cp\u003eRaja Tee is our new oversized T-shirt, designed to combine comfort and modern style in everyday life. It is made from 100% organic cotton, which feels soft and light against the skin, making it comfortable to wear all year round. The loose, oversized fit drapes beautifully, while the round neckline and dropped shoulders give it a relaxed and contemporary feel. The Raja Tee can be easily styled on its own with jeans, trousers, or skirts, or used as a layering piece under blazers and cardigans. A versatile basic style that combines simplicity, sustainability, and comfort. Responsibly produced in Turkey.\u003cbr\u003e\u003cbr\u003e• Loose fit\u003cbr\u003e• Round neck\u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Produced in Turkey\u003cbr\u003e\u003cbr\u003eXS: Chest: 100 cm, Length: 62 cm\u003cbr\u003eS: Chest: 104 cm, Length: 63 cm\u003cbr\u003eM: Chest: 108 cm, Length: 64 cm\u003cbr\u003eL: Chest: 112 cm, Length: 65 cm\u003cbr\u003eXL: Chest: 116 cm, Length: 66 cm\u003cbr\u003eXXL: Chest: 122 cm, Length: 67 cm\u003cbr\u003eXXXL: Chest: 128 cm, Length: 67 cm\u003c\/p\u003e\u003cp\u003eStyle no.: BA118-20\u003cbr\u003eColour: Black\u003cbr\u003eQuality: 100% Cotton (Organic GOTS)\u003cbr\u003eWashing instructions: We always recommend 30 degrees - let's make the planet a better place!\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":48565480718673,"sku":"BA118-20\\001\\XS","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":51149177094481,"sku":"BA118-20\\001\\S","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":47932761866577,"sku":"BA118-20\\001\\M","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":51149177127249,"sku":"BA118-20\\001\\L","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":51149177160017,"sku":"BA118-20\\001\\XL","price":299.0,"currency_code":"DKK","in_stock":false},{"title":"2XL","offer_id":51149177192785,"sku":"BA118-20\\001\\2XL","price":299.0,"currency_code":"DKK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/7793\/files\/Raja_Tee-T-shirts-BA118-20-001_Black-3.png?v=1752495239"},{"product_id":"raja-tee-t-shirts-white","title":"Raja Tee - White","description":"\u003cp\u003eRaja Tee is our new oversized T-shirt, created to combine comfort and modern style in everyday life. It is made from 100% organic cotton, which feels soft and light against the skin, making it comfortable to wear all year round. The loose, oversized fit drapes beautifully, while the round neckline and dropped shoulders give it a relaxed and contemporary feel. The Raja Tee can easily be styled alone with jeans, trousers, or skirts, or used as a layering piece under blazers and cardigans. A versatile basic style that combines simplicity, sustainability, and comfort. Responsibly produced in Turkey.\u003cbr\u003e\u003cbr\u003e• Loose fit\u003cbr\u003e• Round neck\u003cbr\u003e• Dropped shoulders\u003cbr\u003e• Produced in Turkey\u003cbr\u003e\u003cbr\u003eXS: Chest: 100 cm, Length: 62 cm\u003cbr\u003eS: Chest: 104 cm, Length: 63 cm\u003cbr\u003eM: Chest: 108 cm, Length: 64 cm\u003cbr\u003eL: Chest: 112 cm, Length: 65 cm\u003cbr\u003eXL: Chest: 116 cm, Length: 66 cm\u003cbr\u003eXXL: Chest: 122 cm, Length: 67 cm\u003cbr\u003eXXXL: Chest: 128 cm, Length: 67 cm\u003c\/p\u003e\u003cp\u003eStyle no.: BA118-20\u003cbr\u003eColour: White\u003cbr\u003eQuality: 100% Cotton (Organic GOTS)\u003cbr\u003eWashing instructions: We always recommend 30 degrees - let's make the planet a better place!\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS","offer_id":50328192909649,"sku":"BA118-20\\002\\XS","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"S","offer_id":50328192942417,"sku":"BA118-20\\002\\S","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":50328192975185,"sku":"BA118-20\\002\\M","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"L","offer_id":50328193007953,"sku":"BA118-20\\002\\L","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"XL","offer_id":51149177323857,"sku":"BA118-20\\002\\XL","price":299.0,"currency_code":"DKK","in_stock":true},{"title":"2XL","offer_id":50911528288593,"sku":"BA118-20\\002\\2XL","price":299.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/7793\/files\/Raja_Tee-T-shirts-BA118-20-002_White.jpg?v=1752495238"},{"product_id":"ea-mid-blue-jeans-jeans-mid-blue","title":"Ea Mid Blue Jeans - Mid Blue","description":"\u003cp\u003eEa Mid Blue Jeans are a new addition to our denim collection, made from 99% organic cotton (GOTS) and 1% elastane, ensuring comfort and stretch. The jeans feature a barrel leg shape, slightly shorter than regular jeans, which gives a modern and relaxed look. With front and back pockets, they combine functionality and style. The cropped length creates a contemporary look, perfect for styling with boots or sneakers. \u003cbr\u003eGo up one size for a looser fit. Responsibly made in Turkey.\u003cbr\u003e\u003cbr\u003eThe model is 177 cm tall and wears size S, length 30. \u003cbr\u003e\u003cbr\u003e• Cropped length\u003cbr\u003e• Front and back pockets\u003cbr\u003e• Produced in Turkey \u003cbr\u003e\u003cbr\u003eXS: Hip circumference: 90 cm\u003cbr\u003eS: Hip circumference: 94 cm\u003cbr\u003eM: Hip circumference: 98 cm\u003cbr\u003eL: Hip circumference: 102 cm\u003cbr\u003eXL: Hip circumference: 106 cm\u003cbr\u003eXXL: Hip circumference: 112 cm\u003cbr\u003e\u003cbr\u003e28'': Inseam length 70 cm\u003cbr\u003e30'': Inseam length 75 cm\u003c\/p\u003e\u003cp\u003eStyle no.: BA563-03\u003cbr\u003eColour: Mid Blue\u003cbr\u003eQuality: 99% Cotton (Organic GOTS), 1% Elastane\u003cbr\u003eWashing instructions: We always recommend 30 degrees - let's make the planet a better place!\u003c\/p\u003e","brand":"Basic Apparel","offers":[{"title":"XS \/ L28","offer_id":50114317779281,"sku":"BA563-03\\103\\XS\\L28","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"S \/ L28","offer_id":50114317812049,"sku":"BA563-03\\103\\S\\L28","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"M \/ L28","offer_id":50114317844817,"sku":"BA563-03\\103\\M\\L28","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"L \/ L28","offer_id":49226319135057,"sku":"BA563-03\\103\\L\\L28","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"XL \/ L28","offer_id":49226319167825,"sku":"BA563-03\\103\\XL\\L28","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"2XL \/ L28","offer_id":51149084361041,"sku":"BA563-03\\103\\2XL\\L28","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"3XL \/ L28","offer_id":51149084393809,"sku":"BA563-03\\103\\3XL\\L28","price":999.0,"currency_code":"DKK","in_stock":false},{"title":"XS \/ L30","offer_id":51149084426577,"sku":"BA563-03\\103\\XS\\L30","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"S \/ L30","offer_id":51149084459345,"sku":"BA563-03\\103\\S\\L30","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"M \/ L30","offer_id":51149084492113,"sku":"BA563-03\\103\\M\\L30","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"L \/ L30","offer_id":51149084524881,"sku":"BA563-03\\103\\L\\L30","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"XL \/ L30","offer_id":51149084557649,"sku":"BA563-03\\103\\XL\\L30","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"2XL \/ L30","offer_id":51149084590417,"sku":"BA563-03\\103\\2XL\\L30","price":999.0,"currency_code":"DKK","in_stock":true},{"title":"3XL \/ L30","offer_id":51149084623185,"sku":"BA563-03\\103\\3XL\\L30","price":999.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0788\/7793\/files\/Ea_Mid_Blue_Jeans-Jeans-BA563-03-103_Mid_Blue.jpg?v=1761579516"},{"product_id":"elisa-jeans-jeans-stone-washed-denim","title":"Elisa Jeans - Stone washed denim","description":"\u003cp\u003eElisa Stone Washed Jeans are a timeless denim design made from 99% organic cotton (GOTS) and 1% elastane, combining comfort and durability. With a flattering mom fit, they have a regular waist and straight legs, providing a classic silhouette that never goes out of style. The stone-wash treatment adds a soft and slightly worn look, making the jeans easy to style with both casual T-shirts and more elegant blouses. The woven fabric has a slight stretch, ensuring flexibility and freedom of movement – perfect for everyday wear. Elisa Stone Washed Jeans are both stylish and functional. 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With a regular waist and wide legs, these jeans offer a relaxed yet flattering fit suitable for everyday wear. The woven material has a slight stretch, ensuring comfort and freedom of movement while maintaining its shape. Practical front and back pockets add functionality to the stylish design. Perfect for styling with both sneakers and more polished shoes. Enya Mid Blue Jeans combine comfort, versatility, and modern style. 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