Responsible materials
We choose certified materials when it makes sense, and today 90 % of our collection is made with certified materials.
BASIC APPAREL / SINCE 2013
The world does not need more clothing.
It needs better clothing.
2013
SINCE 2013
An idea to make fewer, better and more durable clothes.
That was the starting point when Basic Apparel was founded in 2013. A wardrobe with room for the clothes you return to, wear again and again and take with you from season to season.
Our principles
Durable quality
We focus on materials, fit and details that stand up to use. Good quality should be noticeable, even after the clothing has been part of the wardrobe for a long time.
Made for everyday life
We design clothing to be worn. Styles that are easy to put on, combine and return to again and again.
Responsible production
We work with manufacturers we know, and several of our partnerships go back many years. We set requirements for our suppliers and work according to our Code of Conduct.
Certifications
We work with certified materials when it makes sense for each individual style. This includes organic cotton, RWS-certified wool, TENCEL™ Lyocell and ECOVERO™ viscose. Today, 90 % of our collection is made with certified materials.
01 / BEFORE BASIC APPAREL
Where did the idea begin?
Before Basic Apparel, Camilla worked as a department manager and buyer at a large Danish fashion chain. Here, she experienced an industry with more collections, a faster pace and a greater focus on price and volume.
02 / 2008
When something started to change
We began questioning the way clothes were made. We wanted to take a different path and create a brand focused on good materials, durable quality and clothes that last more than one season. This was the beginning of Basic Apparel and is still an important part of how we develop our collections today.
03 / THE IDEA
Clothing for everyday life
We saw a need for good basics that work for everyday life. Clothing in good materials, with fits that feel right and quality that stands up to use. Styles that are easy to combine and quickly become the ones you reach for again and again.
04 / 2013
An idea to make less, better and more durable clothing.
In 2013, we took the leap and founded Basic Apparel. We wanted to create clothing that is easy to wear and fits into everyday life. A wardrobe with styles that work together and can be worn in many ways. Clothing that becomes a permanent part of the wardrobe and carries on from season to season.
05 / TODAY
It is still about the same thing
Today, Basic Apparel continues to build on the same idea with certified materials, durable qualities and clothing made to be worn again and again.
OUR CRAFTSMANSHIP
From material to finished style
A Basic Apparel style often begins with the material we have available. From there, we work with fit, details and use. It is tried on, adjusted and refined before the style finds its place in the collection.
