OUR MISSION
We have asked all our suppliers to operate in accordance with our code of conduct, which requires suppliers to work towards
adapting to UN's 17 global goals, for environmentally sound development.
At the moment, certified materials make up 80% of our range and the goal is 100% by 2022.
What are certifications?
The small icons are increasingly appearing on webshop - laundry labels, hangtags and packaging. But what does it actually mean when your clothes are certified? Is it credible? And how can that be a help to you?
All our styles are created with an environmental focus and a CO2-neutral future in mind. We are a slow impact brand, which overall means higher quality, timeless designs, responsible production and less consumption.
We are GOTS Certified
GOTS is a leading international standard for traceable organic textile goods, which has strict requirements on non-hazardous chemical input from fibre to finished product. GOTS is verified through product test and independent auditing to ensure social and environmental responsibility through every step of the supply chain.
GOTS is measured on three positive impact levels:
The nature & the environment
All stages in the production needs clear environmental policies for minimizing waste and discharge, as well as strong requirements for ingredients and dyes that are allowed in the finished textile.
The workers in the supply chain for responsible working conditions.
All parties involved must be able to document responsible working conditions, hours, and wages, as well as the possibility of collective negotiations.
The consumers get a verified better and healthier choice
GOTS requires a minimum of 70% organic fibres in each product. Furthermore, there are also requirements for the durability of the textile, when washing, rubbing etc. and restricted substances on non-hazardous chemical input.
Tencel & Eco-Vero
…A better alternative to traditional
viscose Tencel and Eco-Vero are produced by the Austrian company Lenzing, which is a much better alternative to traditional viscose.
Like traditional viscose, they are made from regenerated plant fibres, but where production has previously been associated with several challenges in the form of harsh chemicals, pollution of aquatic environments and lack of fiber traceability, Lenzing has managed to develop a closed circuit where solvents and water are recycled, and they use fibres that are obtained from certified sustainable forestry.
Responsible Wool
Wool is fantastic, but…
Wool is a fantastic material with a wide range of advantages, but unfortunately not all wool is produced with animal welfare in mind. We ensure through 'mulesing free' that the animals have not been harmed.
In addition, a large part of our wool comes from responsible farms, where the animal welfare has a strong focus. This means that the animals must be kept free from hunger, thirst, discomfort, fear, pain, injuries, and illness, and that they must have the freedom to exercise naturally. In addition, requirements are set for the operation of the areas on which the animals live, including the protection of the health and biodiversity of the land.
Recycled materials
Traceability and accountability are crucial to us…
Therefore, we only use recycled materials on which we can obtain detailed documentation. In addition to ensure recycled fibres, it is important to us, that we can vouch for the textiles' health, environmental impact, and social profile, including responsible working conditions, hours, and wages, as well as the possibility of collective negotiations.
Basic Apparel uses synthetic recycled materials only such as recycled polyester – and only when we believe that it can fill a functional need. Your comfort and user experience are crucial for whether our styles have a good and long life in your wardrobe.
“ We want a sustainable future so we can take care of our planet. ”
We support The Plastic Bank
In 2021, we entered into a long-term partnership with The Plastic Bank, where we have donated $ 10,000 USD.
This year, we will help remove 20,000 kilos of plastic from the oceans.
Why The Plastic Bank?
It is important for us to support charities and collaborate with people who have the same intention as our own - to reduce consumption and minimizing waste.
We hope that the FMGC industry will begin to think about unnecessary over-consumption, how we can recycle materials, and how we can restructure the processes in the value chain with more responsible initiatives.
The Plastic Bank is a charity organisation that organise events all over the world. Here you collect plastic from the ocean together, and everyone can participate. By attending these events, you get $ 2 for every 4 kilos of plastic you collect. Throughout this charity project, The Plastic Bank thus creates both social gatherings, jobs for those who need it and then together they remove our plastic from the oceans.
“ For every order you place, 4 kg of plastic is removed from the ocean ”
we can do better
We need to think about our actions. We think The Plastic Bank is such an important organization that we are proud to support and be a part of.
We think the time has come for us all to stop throwing plastic on the roads, in the forests, and in the ocean - in general, humanity should be able to hold on to their rubbish until they are faced with a bin.
The Plastic Bank not only collects plastic from the oceans and creates social environments. The collected plastic is reborn as "Social Plastic", which means that the plastic is reintegrated into products and packaging. This creates a circular value chain while helping those who collect the plastic.
Haiti Impact Program
In collaboration with Expo 2020, the Haiti Environment Education Program wanted to educate and reward children for chairing change in their communities.
The Plastic Bank ambassadors regularly visit local schools in Haiti to improve environmental and community education. The students learn different approaches to keeping the earth healthy, as well as they learn about interactive games according to sustainability.
The Haiti Environment Education Program rewards students with school hours and rechargeable lights for their commitment.
The future is so promising precisely because these stars are leading the way.
“ We build ethical recycling ecosystems in coastal communities, and reprocess the materials for reintroduction into the global manufacturing supply chain. ”
