Responsible wool
Mulesing-free wool
Wool is a fantastic material with a wide range of beneficial properties, but unfortunately, not all wool is produced with animal welfare in mind.
Therefore, our wool comes from certified responsible farms, where the well-being of the animals is at the core. This means, among other things, that the animals must be kept free from hunger, thirst, discomfort, fear, pain, injury, and disease, and they must have the freedom to express natural behaviors.
Therefore, practices such as mulesing are not allowed. In addition, there are requirements for the management of the agricultural land the animals live on, including protection of soil health and biodiversity.
Why is Mulesing-free certification important?
The mulesing-free certification is important because it ensures that lambs are not subjected to painful and unnecessary procedures. It guarantees that the products come from ethically responsible farms where animal welfare is a priority. By choosing mulesing-free, you support animal well-being and responsible production.
Responsible Fashion? The Vera collection is made of 100% mulesing-free merino wool.
What is Merino Wool?
Merino wool comes from the merino sheep. It is a natural wool product. Compared to regular wool, merino wool is both softer and finer. Therefore, merino wool is an incredibly luxurious material that is temperature-regulating and does not absorb sweat odors. Additionally, merino wool does not itch.
Our Vera collection consists of 100% mulesing-free merino wool, which means the wool is harvested under organized conditions that do not harm the sheep. It is temperature-regulating, dirt- and water-resistant. The merino wool is incredibly light and soft to wear, making it perfect for both a day at the office or relaxing on the sofa.
